20/23 MAY 2020

Who we are

When there is something new in the vending sector, Venditalia knows it first!

Venditalia is the most important international event in the Automatic Vending sector, eagerly awaited by all the main players on the world Vending market as a chance to discover the most innovative technological solutions and new food products for “eating out”.

Here manufacturers and producers meet with managers to do business, share knowhow and promote innovation, creating a huge professional community.

For just a few days market players will all be under the same roof at Venditalia - a concentration of objectives such as: projection of corporate image, presentation of strategies, meeting up with clients, product presentation, market feedback and sales support.

Facts and figures about an excellence of Made in Italy

Every year more than 30 million Italians choose, for a relaxing break, the vending machine.

The latest facts and figures on the industry elaborated by Accenture for Confida show that in 2016 the "Automatic" market in Italy has more than 800,000 machines (+0,23% compared to 2015) and generated a turnover of 1.8 billion Euros (+0.48%), for a total of almost 5 billion consumptions (+ 0.47%), including hot and cold beverages, snacks, ice cream and meals.

In the same period the market of so-called "Portioned" (which includes the distribution of single-serve coffee pods or capsules, in offices and private homes) also it reached 1.6 billion euro turnover and almost 6 billion units coffee (2 billion for the business market).

Italy, also, with an export share of 70% on production, is the world's leader in vending machines production.

Exhibition profile

Venditalia is the benchmark trade fair for international Vending in terms of exhibitors and visitors numer and square metres occupied and is therefor the reference pont for the market and the biggest event linking supply and demand.

In 1998, the first edition was held in Genoa and since then the exhibition confirms numbers growing.

Venditalia allows exhibitors from all over the world to present a preview of the products, the most innovative technology and the latest in the industry. 

Product categories

The Event is reserved for professionals in the Vending sector, Italian and foreign manufacturers, whose activities are included in the sector objective of the event, as well as agents, representatives and dealers of Italian and foreign manufacturers.

Food and beverage Vending Machines

Non-food vending machines

Semiautomatic and manual vending machines

Water coolers

Products and ingredients for hot drinks

Products and ingredients for cold drinks


Savoury Snacks

Fresh Foods

Ready Meals

One-way items

Payment systems

Security, information technology, telephony, signage, packaging, labelling

Ancillary equipment

Components and spare parts


Wholesalers and buying groups


Automatic shops

Personnel equipments


Trade associations

Specialist trade press

Other companies concerned in the sector


Venditalia is organised by Venditalia Servizi srl, the most important service company in the sector of Automatic Vending.

Venditalia is promoted by the Italian Vending Association CONFIDA, which represents over 90% of the businesses in this sector.

Venditalia is organized in collaboration with Fiera Milano spa.