Fiera Milano Rho

8 e 12

Porta est/East Gate
Porta sud/South Gate

Strada Statale del Sempione, 28
20017 Rho (Mi)

Orari/Days and times

15/18 Maggio/May 2024

sabato/Saturday 9.00/15.30

sabato/Saturday 9.30/15.00

Stampa/Press Office

Rosy Mazzanti
Tel. +39 0249977324

Simone Zavettieri
Tel. +39 0249977457

Segreteria organizzativa

Venditalia Servizi Srl
Via Napo Torriani, 29 - 20124 Milano
Tel +39 02 33105685
Fax +39 02 33105705

Chi puo' accedere

La manifestazione e' riservata agli operatori del settore previa registrazione
The event is reserved for industry professionals after registration


17 September 2019 Press release
Venditalia a Bologna per SANA 2019

Milan, 4 September 2019 – The 2019 edition of Sana, which will be held at BolognaFiere from Friday 6 to Monday 9 September, will also involve VENDITALIA, the most important international event of Automatic Distribution, organized by Venditalia Servizi and promoted by CONFIDA – Italian Association of Automatic Distribution, which represents the different product sectors of the entire automatic distribution chain.

VENDITALIA, which will be scheduled at fieramilano – Rho from 20 to 23 May 2020, will have an area within the SANA Food section (Pav. 29 – Stand C05), the new area of the event dedicated to the entire range of organic and natural foods that the market has to offer, and to the latest innovations and evolving natural trends. It will also be a place dedicated to meetings with professional operators – large retailers, specialized retailers, H&R and international buyers.

The world of vending machines is increasingly looking carefully at organic products. The latest Confida industry study, carried out in collaboration with Accenture, showed that in Italy, at the end of last year, the number of 822,175 vending machines in offices and public places was reached. The data show how the consumer is increasingly aware and demanding and how he/she is progressively orienting his/her choices towards products that are organic, with less sugar, cultivated at zero km and fresh, where possible. The sector has therefore focused its attention on the quality of products offered through vending machines, starting with beverages. Nectars and 100% fruit juices now represent 4% of the total products present in the vending machines; a share of approximately 2.5 million containers sold.

Increasing appreciation for organic beverages that are worth 1.5% at total volumes of cold drinks (excluding water): + 75% consumption of juices and + 22% of cold tea. Low-sugar beverages are now 4.4% of the total cold drinks and mainly fruit drinks accelerate sales: + 72% compared to 2017. In 2018, vegan drinks also reached 1% of sales.

The data on fresh and dried fruit are also interesting. The fruit packets sold last year were close to 3 million and seven hundred thousand with a year-on-year progression of 8.8%. The long wave of dried fruit continues: +12.8%. Yogurt decreases (-5.8%), but over 5 million pieces are sold. Finally, organic and gluten free snacks are also growing. Organic snacks, especially savory ones, confirm the positive trend of the previous year, thus registering a + 25% compared to 2017, although they still represent 0.5% of all those sold. Those gluten free increase by 15% in volumes, under the pressure of biscuits (+ 24% in volumes in 2018).

The presence at Sana is part of a promotion path of the event that will be also present at Anuga, Host, Ecomondo, Sigep and Biofach. VENDITALIA at Sana will also be an opportunity for the presentation of the new image, on air already through the website The image is that of a vector in which every single element goes in a single direction: forward, in a market in continuous evolution like the history of Venditalia. The dominant colors are green, the color of growth and renewal of an industry that is changing its appearance and experiencing a new renaissance; and blue, the color of security and trust.

For information, please contact the Venditalia press office
Mrs. Rosy Mazzanti Tel. +39 0249977324
Gabriele De Giorgi Tel. +39 0249977428

VENDITALIA. The event is the showcase of all segments of the sector: from vending machine technologies to the variety of food products. After the success of 2018 involving over 300 exhibitors from 22 countries distributed over 14 thousand square meters of exhibition area, Venditalia will be, for the first time, at fieramilano Rho, an avant-garde exhibition center, able to meet every need. A location where to do business thanks to the many services available. From logistics to catering, from technological services to functional areas, visitors and exhibitors of Venditalia in 2020 will have a five-star welcome.

For updated information on Venditalia: www.venditalia,com