Functional coffee: a global trend in the vending industry

The coffee market is evolving beyond tradition, embracing new formulas that blend the pleasure of a great cup with wellness-oriented benefits. The term “functional coffee” refers to coffee products enriched with vitamins, minerals or botanical extracts, designed to boost focus, energy or immune support.

Functional coffee market booming in Italy and worldwide

According to data from Mordor Intelligence, the global functional coffee market reached an estimated value of $4.48 billion in 2025 and is projected to grow at a compound annual rate of 11.45%, hitting $7.71 billion by 2030. This growth reflects a clear shift in consumer behaviour: people are increasingly mindful of the connection between diet and overall well-being.

Italy represents a particularly promising market for this evolution. The country boasts Europe’s largest vending network, with over 830,000 vending machines installed and nearly 4 billion consumptions dispensed every year. This extensive reach makes vending a strategic channel for bringing product innovation directly to everyday consumption spaces, such as offices, hospitals, universities and public areas.

Innovative vending at Venditalia: the future of functional coffee and wellness

The potential is vast: from hot beverages fortified with heat-stable vitamins to ready-to-drink cold coffees enriched with functional ingredients, already the focus of numerous international launches. This evolution could complement the traditional espresso experience, introducing new consumption moments while offering operators fresh opportunities for differentiation and added value.

Venditalia 2026, scheduled to take place at Rimini Expo Centre (Italy) from May 6 to 8, will be the ideal stage to explore how this global trend is shaping the vending industry. As an international hub for innovation and networking across the entire supply chain, the exhibition will offer professionals the chance to discover cutting-edge solutions, technologies, and products that are redefining the future of coffee and vending.

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